104 La Traversée

This project was designed for "La Traversee" ("The Crossing"), which was the first introduction to the public of "Le 104", a new cultural establishment in Paris. It consisted of crossing the building, while discovering various artists and equipments. The posters and street marketing "props" (stencils and mannequins) were here two weeks before the event in Paris, and more particularly in the area of the 104.

Art Director : Damien Lecocq
Copywriter : Jeremy Prevost
Creative Director : Remi Babinet
Logo 104 Design : Experimental Jetset
Agency : BETC Euro RSCG