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Creative Director: Ghislain de Villoutreys
Agency: People We Like
How can we re-introduce Weight Watchers to the French consumer in a modern way? We wanted to transform the Weight Watchers experience with a holistic approach to living life - eat smarter, move more and take care of yourself - and shift the conversation from being about just weight loss to the positive power of looking and feeling great. Integrated advertising successfully re-introduced the brand in a fresh, modern, and relevant way. The campaign helped energize the company with a sense of pride and belief in the brand again.