Granini - Infinis Fruits

Granini was not a famous brand in France. Paradoxically, everyone recognized and knew very well the singular design of their bottle. We decided to give its image a makeover for the general public to notice, and more specifically the 25-30-year-olds. Our work consisted in redefining the drinking moment. Granini postcards and tablemats started sprouting in bars and clubs as a non-alcoholic drink alternative which stayed fun and friendly.

Art Director : Damien Lecocq
Copywriter : Jeremy Prevost
Creative Director : Sophie Anduze
Agency : BETC