POLO Air Hole
To relaunch Polo in France after it disappeared from our local market, we created a limited serie of branded pieces of design that we offered to retailers who best supported the relaunch. Bladeless "Dyson" fans redesigned to look like Polos. A very unique and spectacular way to tell Polos hole core benefit: freshness.
Art Director : Damien Lecocq
Copywriter : Jeremy Prevost
Creative Director : Ghislain de Villoutreys
Agency : JWT Paris