26.2 Team Milk

→ Associate Design Director # Branding # OOH # Event # Digital # Website
Agency: GALE
ECD: Geoff Edwards
Creative Director: Andre De Castro

At the NYC Marathon, Milk sponsored all women runners and created the program 26.2 Team Milk to sponsor all marathon runners—as well as all women who hope to one day run one. From pre-race expert advice and essential training gear to race day cheering and post-race recovery, #TeamMilk is there with them every step of the way.