→ Art Director # OOH # Print # Animation
Creative Director: Ghislain de Villoutreys
Illustrator: Olaf Hajek
We were asked to create a positioning for an iconic Guatemalan rum by capturing the story behind its unique craftsmanship. Zacapa is aged at 2,300 m above sea level where time slows down and makes it the best-tasting rum in the world. The slow approach the inspiration for our idea platform, The Art of Slow. We worked with an influential German artist, Olaf Hajek, who hand-painted the world of Zacapa with a slow, modern, and poetic touch.