Gonna Need Milk
→ Art Director # Branding # OOH # Digital # Website
Agency: GALE
ECD: Geoff Edwards
In 2022, we pushed the "You're Gonna Need Milk For That" message further with a series of claims on 60 billboards accross the United States, social media posts and addressable assets. All those messages, targeted to speecific audiences, led to gonnaneedmilk.com ↗︎ to learn more on facts about milk.