BMW Email Toolkit

To address BMW’s need for better and faster email deliverables, we developed a toolkit that simplified their email designs while emphasizing more creativity overall. The toolkit consists of modules that can be used to create any BMW email—with enough flexibility for new layouts.

Art Director / Designer : Damien Lecocq
Creative Director : Jason McCann
Agency : Gale Partners


The Toolkit lives in a Sketch Library where it can be easily updated with new modules or guidelines. The Library can be used by the team to design new emails by stacking modules on top of each other. Check out the video below to see the seamless design process in action.

[Design & Art Direction]